{"id":12730,"date":"2026-06-08T13:09:19","date_gmt":"2026-06-08T11:09:19","guid":{"rendered":"https:\/\/quso-brands.com\/?p=12730"},"modified":"2026-06-08T13:10:22","modified_gmt":"2026-06-08T11:10:22","slug":"employer-branding-mittelstand","status":"publish","type":"post","link":"https:\/\/quso-brands.com\/en\/employer-branding-mittelstand\/","title":{"rendered":"Employer Branding im Mittelstand: Strategie, Ma\u00dfnahmen und Kosten 2026"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12730\" class=\"elementor elementor-12730\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90044f2 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"90044f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35f3d63 wcf-starter-animations-none elementor-widget elementor-widget-wcf--image\" data-id=\"35f3d63\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf-image-animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;data-duration&quot;:1.5,&quot;ease&quot;:&quot;power2.out&quot;,&quot;fade-offset&quot;:50}\" data-widget_type=\"wcf--image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wcf--image\">\r\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"720\" src=\"https:\/\/quso-brands.com\/wp-content\/uploads\/2026\/06\/Employer-Branding-Mittelstand-quso-brands-Blogartikel-Titelbild-1.jpg\" class=\"attachment-full size-full wp-image-13040\" alt=\"Auf dem Bild sieht man zwei H\u00e4nde, die eine Schale formen. Die H\u00e4nde halten Papierfiguren die sich in einem Kreis stehend an den H\u00e4nden halten.\" srcset=\"https:\/\/quso-brands.com\/wp-content\/uploads\/2026\/06\/Employer-Branding-Mittelstand-quso-brands-Blogartikel-Titelbild-1.jpg 1290w, https:\/\/quso-brands.com\/wp-content\/uploads\/2026\/06\/Employer-Branding-Mittelstand-quso-brands-Blogartikel-Titelbild-1-300x167.jpg 300w, https:\/\/quso-brands.com\/wp-content\/uploads\/2026\/06\/Employer-Branding-Mittelstand-quso-brands-Blogartikel-Titelbild-1-1024x572.jpg 1024w, https:\/\/quso-brands.com\/wp-content\/uploads\/2026\/06\/Employer-Branding-Mittelstand-quso-brands-Blogartikel-Titelbild-1-768x429.jpg 768w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2e7d8f e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"a2e7d8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a2a881c e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"a2a881c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8a824bf e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"8a824bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cd2b05c e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"cd2b05c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3ea88cf e-flex e-con-boxed wcf-starter-animations-none e-con e-child\" data-id=\"3ea88cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9589a98 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"9589a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h2 class=\"elementor-heading-title elementor-size-default\">Warum Employer Branding im Mittelstand 2026 wichtiger ist als je zuvor<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c57a7 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"e4c57a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t<p>Der deutsche Mittelstand steht 2026 vor einer doppelten Herausforderung: <strong>Demografischer Wandel<\/strong> trifft auf <strong>ver\u00e4nderte Erwartungen einer neuen Generation<\/strong>. Wer heute keine starke Arbeitgeber:innenmarke hat, verliert nicht nur den Wettbewerb um Talente \u2013 sondern auch den um bestehende Mitarbeitende.<br \/><br \/>Die gute Nachricht: Genau im Mittelstand liegen die gr\u00f6\u00dften Chancen. Familiengef\u00fchrte Unternehmen, regionale Champions und inhaber:innengef\u00fchrte Betriebe haben oft <strong>echte Geschichten, echte Werte und echte N\u00e4he<\/strong> \u2013 Eigenschaften, mit denen Konzerne nur m\u00fchsam mithalten k\u00f6nnen. Es geht nicht darum, ein Konzern zu imitieren. Es geht darum, das Eigene sichtbar zu machen.<br \/><br \/>Wir bei <strong>quso. brands<\/strong> haben Employer-Branding-Projekte f\u00fcr Familienunternehmen wie The Coatinc Company, soziale Tr\u00e4ger wie Kolping Jugendwohnen und Mittelst\u00e4ndler aus Industrie, Handwerk und Dienstleistung umgesetzt. Dieser Leitfaden fasst zusammen, was funktioniert \u2013 und was nicht.<\/p>\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c3d6bb wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"7c3d6bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h2 class=\"elementor-heading-title elementor-size-default\">Was ist Employer Branding? Eine kurze Definition<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1824d2 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"c1824d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t<p><strong>Employer Branding<\/strong> ist die strategische Entwicklung und Kommunikation einer Arbeitgeber:innenmarke. Ziel ist, ein Unternehmen so zu positionieren, dass es f\u00fcr die richtigen Talente attraktiv ist und bestehende Mitarbeitende langfristig bindet.<\/p><p>Drei Begriffe solltet ihr kennen:<\/p>\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-998e113 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"998e113\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Employer Brand: Die Arbeitgeber:innenmarke selbst \u2013 das Bild, das Bewerber:innen und Mitarbeitende vom Unternehmen haben.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Employer Branding: Der aktive Prozess der Markenentwicklung und -kommunikation.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Employer Value Proposition (EVP): Das Versprechen, das ein:e Arbeitgeber:in seinen\/ihnen Mitarbeitenden gibt \u2013 die Kernantwort auf die Frage \u201eWarum hier arbeiten?\u201c.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a96a19 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"4a96a19\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t<p>Im Unterschied zum Corporate Branding (das prim\u00e4r auf Kund:innen zielt) richtet sich Employer Branding an <strong>interne und externe Talentm\u00e4rkte<\/strong>.<\/p>\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1287945 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"1287945\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h2 class=\"elementor-heading-title elementor-size-default\">Die 5 Phasen des Employer-Branding-Prozesses im Mittelstand<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-939f451 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"939f451\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-default\">Phase 1: Analyse \u2013 Status quo verstehen<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d382e7 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"7d382e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t<p>Bevor irgendetwas gestaltet wird, muss klar sein, wo das Unternehmen als Arbeitgeber heute steht.<\/p><p>Dazu geh\u00f6ren:<\/p>\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf7c62 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6cf7c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Interne Analyse: Mitarbeiter:innenbefragungen, Interviews, Auswertung von Fluktuation, Krankheitsquoten, Bewerbungsdaten<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Externe Analyse: Bewertungen auf Kununu, Glassdoor, Google; Social-Media-Pr\u00e4senz; Karriereseite-Performance<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Wettbewerbsanalyse: Wie positionieren sich vergleichbare Arbeitgeber:innen in der Region und Branche?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Zielgruppen-Definition: Welche Talentgruppen sind kritisch? Was bewegt sie wirklich?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91575ca wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"91575ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-default\">Phase 2: EVP-Entwicklung \u2013 das Arbeitgeber:innenversprechen sch\u00e4rfen<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d94a637 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"d94a637\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t<p>Hier entsteht das Herzst\u00fcck: die Employer Value Proposition. Sie beantwortet drei Fragen:<\/p>\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac1d24 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1ac1d24\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Was bieten wir, das andere nicht bieten? (Differenzierung)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Was brauchen unsere Zielgruppen wirklich? (Relevanz)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Was k\u00f6nnen wir glaubw\u00fcrdig versprechen? (Authentizit\u00e4t)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a453e68 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"a453e68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t<p>Die EVP ist kein Slogan, sondern ein strategisches Fundament. Sie umfasst typischerweise vier bis sechs Kernbotschaften zu Themen wie <strong>Sinnstiftung, Entwicklung, Kultur, Sicherheit, Flexibilit\u00e4t, Verg\u00fctung.<\/strong><\/p>\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b464079 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"b464079\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-default\">Phase 3: Kreation \u2013 die Marke sichtbar machen<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da52873 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"da52873\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t<p>Aus der EVP entsteht die visuelle und sprachliche Identit\u00e4t der Arbeitgeber:innenmarke. Das ist nicht zwingend ein eigenes Logo \u2013 aber meist:<\/p>\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00150dd elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"00150dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Eigenst\u00e4ndige Bildwelt (echte Mitarbeiter:innen, keine Stockfotos)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Klare Tonalit\u00e4t und Sprache (Du oder Sie? Sachlich oder emotional?)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Visuelle Designelemente, die mit der Corporate-Marke verbunden sind, aber eigenst\u00e4ndig wirken<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Eine Kampagnenidee oder ein Claim, der die EVP transportiert<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6c66b7 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"a6c66b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-default\">Phase 4: Roll-out \u2013 intern und extern aktivieren<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-951a422 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"951a422\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t<p>Eine Arbeitgeber:innenmarke, die nur nach au\u00dfen kommuniziert wird, ist Werbung. Eine, die zuerst intern verankert wird, ist echtes Employer Branding. <strong>Faustregel: 50 % der Energie geht nach innen, 50 % nach au\u00dfen.<\/strong><\/p>\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afbca7e e-grid e-con-full wcf-starter-animations-none e-con e-child\" data-id=\"afbca7e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-97cf81f e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"97cf81f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1528421 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"1528421\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h4 class=\"elementor-heading-title elementor-size-default\">Intern bedeutet das:\n<\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9afb41 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b9afb41\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Kommunikation mit F\u00fchrungskr\u00e4ften und Mitarbeitenden vor dem Launch<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Schulungen zu neuen Werten und Verhaltensweisen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Anpassung interner Prozesse (Onboarding, Feedback, Entwicklung)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-081a589 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"081a589\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bef540 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"7bef540\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h4 class=\"elementor-heading-title elementor-size-default\">Extern umfasst typischerweise:<\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cbc753 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0cbc753\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Karriereseite oder Karriere-Subdomain<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Social-Media-Pr\u00e4senz (LinkedIn, Instagram, ggf. TikTok)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Recruiting-Kampagnen (paid Social, Job-Plattformen, regional)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Stellenanzeigen im neuen Markenlook<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-001cdcf wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"001cdcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h3 class=\"elementor-heading-title elementor-size-default\">Phase 5: Messen und Weiterentwickeln<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af61c79 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"af61c79\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t<p>Was nicht gemessen wird, kann nicht verbessert werden. Wichtige KPIs:<\/p>\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7407ebd elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7407ebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cost-per-Hire (Wie teuer ist eine Einstellung?)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Time-to-Hire (Wie lange dauert eine Besetzung?)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Bewerbungsqualit\u00e4t (Anteil passender Profile)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Fluktuation (Wie viele bleiben?)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> eNPS \u2013 Employee Net Promoter Score (Wie wahrscheinlich empfehlen Mitarbeitende das Unternehmen weiter?)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Reichweite und Engagement auf Karriere-Kan\u00e4len<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f4b77e wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"3f4b77e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h2 class=\"elementor-heading-title elementor-size-default\">Employer-Branding-Kosten im Mittelstand: Realistische Spannen 2026<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea5cc89 elementor-widget elementor-widget-tablepress-table\" data-id=\"ea5cc89\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"tablepress-table.default\">\n\t\t\t\t\t\n<table id=\"tablepress-2\" class=\"tablepress tablepress-id-2\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Leistung<\/th><th class=\"column-2\">Preisspanne<\/th><th class=\"column-3\">Dauer<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">EVP-Workshop &amp; Strategie<\/td><td class=\"column-2\">8.000 \u20ac - 18.000 \u20ac<\/td><td class=\"column-3\">4 bis 8 Wochen<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Vollst\u00e4ndige EVP + Kreation<\/td><td class=\"column-2\">15.000 \u20ac - 30.000 \u20ac<\/td><td class=\"column-3\">8 bis 14 Wochen<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Karriereseite (Subdomain\/Bereich)<\/td><td class=\"column-2\">12.000 \u20ac - 35.000 \u20ac<\/td><td class=\"column-3\">8 bis 16 Wochen<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Recruiting-Kampagne (Creatives + Media)<\/td><td class=\"column-2\">10.000 - 40.000 \u20ac pro Welle<\/td><td class=\"column-3\">6 bis 12 Wochen<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Ganzheitliches Employer Branding <br>(Strategie + Kreation + Karriereseite + Erstkampagne)<\/td><td class=\"column-2\">40.000 \u20ac - 100.000 \u20ac<\/td><td class=\"column-3\">4 bis 9 Monate<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-2 from cache -->\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5d687d elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"c5d687d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t<p>Diese Spannen gelten f\u00fcr mittelst\u00e4ndische Unternehmen mit 50 bis 1.000 Mitarbeitenden. Kleinere Strukturen k\u00f6nnen mit kompakteren Paketen arbeiten (15.000\u201330.000 \u20ac f\u00fcr ein Basis-Setup), gr\u00f6\u00dfere Mittelst\u00e4ndler:innen oder Konzerne investieren oft sechsstellig.<\/p>\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3244b0c wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"3244b0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h2 class=\"elementor-heading-title elementor-size-default\">7 typische Fehler im Employer Branding (und wie ihr sie vermeidet)<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cea556 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4cea556\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Stock-Fotos statt echter Mitarbeiter:innen. Wer auf der Karriereseite l\u00e4chelnde Models zeigt, verliert Glaubw\u00fcrdigkeit. Echte Bilder gewinnen immer.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Marketing-Sprache statt echter Geschichten. \u201eWir sind ein dynamisches Team mit flachen Hierarchien\u201c sagt nichts. Konkrete Geschichten von echten Menschen schon.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Versprechen ohne Deckung. Wer Work-Life-Balance verspricht, aber 60-Stunden-Wochen lebt, verliert Talente schneller als ohne Kampagne.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Nur extern denken. Eine Arbeitgeber:innenmarke muss intern gelebt werden, sonst zerf\u00e4llt sie in den ersten Bewertungen auf Kununu.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Keine Differenzierung. Wenn alle \u201efamili\u00e4re Atmosph\u00e4re\u201c und \u201espannende Projekte\u201c versprechen, ist das keine Positionierung.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Keine Geduld. Employer Branding wirkt mittelfristig. Ergebnisse zeigen sich nach 6 bis 18 Monaten \u2013 nicht nach 6 Wochen.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">HR alleine lassen. Employer Branding ist kein HR-Projekt, sondern eine strategische F\u00fchrungsaufgabe. Ohne Commitment aus der Gesch\u00e4ftsf\u00fchrung wird es scheitern.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c60814a wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"c60814a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h2 class=\"elementor-heading-title elementor-size-default\">Praxisbeispiel: Kolping Jugendwohnen \u2013 Marke f\u00fcr Generationen<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-541a9b7 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"541a9b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t<p>F\u00fcr <strong>Kolping Jugendwohnen<\/strong>, einen sozialen Tr\u00e4ger mit mehreren Standorten, haben wir bei quso. brands ein ganzheitliches Employer-Branding-Konzept entwickelt. Die Herausforderung: junge Talente f\u00fcr Sozialberufe gewinnen \u2013 in einem Markt, in dem die Konkurrenz aus dem Pflege- und Gastgewerbe massiv ist.<\/p><p>Unser Ansatz kombinierte eine klare EVP (\u201eHier z\u00e4hlt, was du bewirkst.\u201c) mit einer echten Bildwelt aus dem Alltag der H\u00e4user und einer Kampagne, die nicht idealisierte, sondern den Sinn der Arbeit konkret zeigte. Ergebnis: deutlich h\u00f6here Bewerbungszahlen und eine sp\u00fcrbar ver\u00e4nderte Wahrnehmung als Arbeitgeber.<\/p>\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5aa8cf elementor-widget elementor-widget-wcf--button\" data-id=\"d5aa8cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wcf__btn icon-position-after\">\r\n\t\t\t\t\t\t\t<a href=\"\/en\/portfolios\/kolping-jugendwohnen\/\" class=\"wcf-btn-default btn-rollover-left\">\r\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"arolax-theme arolax-wcf-icon icon-wcf-arrow-right1\"><\/i>\t\t\t\t\tcase ansehen\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75eca80 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"75eca80\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h2 class=\"elementor-heading-title elementor-size-default\">Wann lohnt sich eine Employer-Branding-Agentur?<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c983f27 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"c983f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t<p>Eine externe Agentur ist sinnvoll, wenn:<\/p>\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5bc066 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e5bc066\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ihr 5+ offene Stellen pro Jahr besetzen m\u00fcsst und die Recruiting-Kosten steigen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Eure Fluktuation \u00fcber dem Branchendurchschnitt liegt<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Ihr als Arbeitgeber kaum sichtbar seid (keine oder schlechte Kununu-Bewertungen, wenig Karriere-Reichweite)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ein gr\u00f6\u00dferer Generationenwechsel ansteht oder neue Standorte er\u00f6ffnen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ihr in einem Wettbewerb um knappe Fachkr\u00e4fte steht (IT, Pflege, Handwerk, Ingenieurwesen)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0ad03 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"fc0ad03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t<p>Wenn ihr unter 5 Einstellungen pro Jahr macht und eure bestehenden Kan\u00e4le funktionieren, reicht oft ein <strong>Strategie-Sprint<\/strong> <strong>(8.000\u201315.000 \u20ac)<\/strong> ohne gro\u00dfe Kampagne. Eine Agentur sollte ehrlich mit euch kl\u00e4ren, was wirklich n\u00f6tig ist.<\/p>\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3370d2b e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"3370d2b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc7283f wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"dc7283f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h2 class=\"elementor-heading-title elementor-size-default\">H\u00e4ufige Fragen zu Employer Branding im Mittelstand<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656cf249 elementor-widget elementor-widget-accordion\" data-id=\"656cf249\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;data-duration&quot;:0.75,&quot;fade_animation_breakpoint&quot;:&quot;mobile&quot;,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;delay&quot;:0.15,&quot;on-scroll&quot;:1,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;,&quot;fade_breakpoint_min_max&quot;:&quot;min&quot;}\" data-widget_type=\"accordion.skin-wcf-accordion\">\n\t\t\t\t\t        <style>\r\n            .wcf--inner--accrodion--body {\r\n                gap: 60px;\r\n                display: -webkit-box;\r\n                display: -ms-flexbox;\r\n                display: flex;\r\n                padding: 0;\r\n                padding-top: 10px;\r\n                padding-bottom: 25px;\r\n            }\r\n\r\n            .elementor-accordion-item {\r\n                overflow: hidden;\r\n                position: relative;\r\n            }\r\n\r\n\r\n        <\/style>\r\n        <div class=\"elementor-accordion\" data-active=\"yes\">\r\n\t\t\t            <div class=\"elementor-accordion-item\">\r\n                <div id=\"elementor-tab-title-1701\" class=\"elementor-tab-title\" data-active=\"yes\" data-indexkey=\"656cf249_0\"                >\r\n\t\t\t\t                    <span class=\"elementor-accordion-icon elementor-accordion-icon-right\"\r\n                          aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t                                <span class=\"elementor-accordion-icon-closed\"><i class=\"arolax-theme arolax-wcf-icon icon-wcf-plus\"><\/i><\/span>\r\n                                <span class=\"elementor-accordion-icon-opened\"><i class=\"arolax-theme arolax-wcf-icon icon-wcf-minus\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t                <div class=\"elementor-accordion-title\" tabindex=\"0\">\r\n\t\t\t\t\t                        <span class=\"elementor-accordion-title-icon\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\tWas kostet Employer Branding f\u00fcr ein mittelst\u00e4ndisches Unternehmen?\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div id=\"elementor-tab-content-1701\" class=\"elementor-tab-content elementor-clearfix\" data-active=\"yes\" data-indexkey=\"656cf249_0\">\r\n                <div class=\"wcf--inner--accrodion--body\">\r\n\t\t\t\t\t                    <div class=\"wcf--content\"><p>Eine vollst\u00e4ndige Employer-Branding-Initiative inkl. Strategie, EVP, Kreation, Karriereseite und Erstkampagne kostet im Mittelstand typischerweise <strong>40.000 \u20ac bis 100.000 \u20ac.<\/strong> Kompaktere Strategie-Pakete starten ab 8.000 \u20ac, einzelne Recruiting-Kampagnen ab 10.000 \u20ac.<\/p><\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\t            <div class=\"elementor-accordion-item\">\r\n                <div id=\"elementor-tab-title-1702\" class=\"elementor-tab-title\" data-active=\"\" data-indexkey=\"656cf249_1\"                >\r\n\t\t\t\t                    <span class=\"elementor-accordion-icon elementor-accordion-icon-right\"\r\n                          aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t                                <span class=\"elementor-accordion-icon-closed\"><i class=\"arolax-theme arolax-wcf-icon icon-wcf-plus\"><\/i><\/span>\r\n                                <span class=\"elementor-accordion-icon-opened\"><i class=\"arolax-theme arolax-wcf-icon icon-wcf-minus\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t                <div class=\"elementor-accordion-title\" tabindex=\"0\">\r\n\t\t\t\t\t                        <span class=\"elementor-accordion-title-icon\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\tWie lange dauert ein Employer-Branding-Projekt?\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div id=\"elementor-tab-content-1702\" class=\"elementor-tab-content elementor-clearfix\" data-active=\"\" data-indexkey=\"656cf249_1\">\r\n                <div class=\"wcf--inner--accrodion--body\">\r\n\t\t\t\t\t                    <div class=\"wcf--content\"><p>Ein ganzheitliches Projekt von der Analyse bis zur ersten Kampagne dauert in der Regel <strong>4 bis 9 Monate<\/strong>. Strategie und EVP brauchen 6\u201314 Wochen, Karriereseite und Kreation weitere 8\u201316 Wochen, dann l\u00e4uft die erste Kampagne 6\u201312 Wochen.<\/p><\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\t            <div class=\"elementor-accordion-item\">\r\n                <div id=\"elementor-tab-title-1703\" class=\"elementor-tab-title\" data-active=\"\" data-indexkey=\"656cf249_2\"                >\r\n\t\t\t\t                    <span class=\"elementor-accordion-icon elementor-accordion-icon-right\"\r\n                          aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t                                <span class=\"elementor-accordion-icon-closed\"><i class=\"arolax-theme arolax-wcf-icon icon-wcf-plus\"><\/i><\/span>\r\n                                <span class=\"elementor-accordion-icon-opened\"><i class=\"arolax-theme arolax-wcf-icon icon-wcf-minus\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t                <div class=\"elementor-accordion-title\" tabindex=\"0\">\r\n\t\t\t\t\t                        <span class=\"elementor-accordion-title-icon\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\tWas ist eine EVP?\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div id=\"elementor-tab-content-1703\" class=\"elementor-tab-content elementor-clearfix\" data-active=\"\" data-indexkey=\"656cf249_2\">\r\n                <div class=\"wcf--inner--accrodion--body\">\r\n\t\t\t\t\t                    <div class=\"wcf--content\"><p>Die <strong>Employer Value Proposition (EVP)<\/strong> ist das zentrale Arbeitgeber:innenversprechen \u2013 die Antwort auf die Frage \u201eWarum hier arbeiten?\u201c. Sie umfasst typischerweise 4 bis 6 Kernbotschaften zu Themen wie Sinn, Entwicklung, Kultur, Sicherheit, Flexibilit\u00e4t und Verg\u00fctung. Eine starke EVP ist differenzierend, relevant f\u00fcr die Zielgruppe und glaubw\u00fcrdig.<\/p><\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\t            <div class=\"elementor-accordion-item\">\r\n                <div id=\"elementor-tab-title-1704\" class=\"elementor-tab-title\" data-active=\"\" data-indexkey=\"656cf249_3\"                >\r\n\t\t\t\t                    <span class=\"elementor-accordion-icon elementor-accordion-icon-right\"\r\n                          aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t                                <span class=\"elementor-accordion-icon-closed\"><i class=\"arolax-theme arolax-wcf-icon icon-wcf-plus\"><\/i><\/span>\r\n                                <span class=\"elementor-accordion-icon-opened\"><i class=\"arolax-theme arolax-wcf-icon icon-wcf-minus\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t                <div class=\"elementor-accordion-title\" tabindex=\"0\">\r\n\t\t\t\t\t                        <span class=\"elementor-accordion-title-icon\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\tBrauche ich eine eigene Karriereseite oder reicht ein Karrierebereich auf der Hauptseite?\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div id=\"elementor-tab-content-1704\" class=\"elementor-tab-content elementor-clearfix\" data-active=\"\" data-indexkey=\"656cf249_3\">\r\n                <div class=\"wcf--inner--accrodion--body\">\r\n\t\t\t\t\t                    <div class=\"wcf--content\"><p>F\u00fcr die meisten Mittelst\u00e4ndler:innen reicht ein <strong>gut ausgebauter Karrierebereich<\/strong> auf der Corporate Website \u2013 idealerweise mit eigener Bildwelt, Geschichten von Mitarbeitenden, klaren Benefits und einem einfachen Bewerbungsprozess. Eine eigenst\u00e4ndige Karriere-Subdomain lohnt sich erst ab einer gr\u00f6\u00dferen Anzahl an Stellen und mehreren Zielgruppen.<\/p><\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\t            <div class=\"elementor-accordion-item\">\r\n                <div id=\"elementor-tab-title-1705\" class=\"elementor-tab-title\" data-active=\"\" data-indexkey=\"656cf249_4\"                >\r\n\t\t\t\t                    <span class=\"elementor-accordion-icon elementor-accordion-icon-right\"\r\n                          aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t                                <span class=\"elementor-accordion-icon-closed\"><i class=\"arolax-theme arolax-wcf-icon icon-wcf-plus\"><\/i><\/span>\r\n                                <span class=\"elementor-accordion-icon-opened\"><i class=\"arolax-theme arolax-wcf-icon icon-wcf-minus\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t                <div class=\"elementor-accordion-title\" tabindex=\"0\">\r\n\t\t\t\t\t                        <span class=\"elementor-accordion-title-icon\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\tWas ist der Unterschied zwischen Employer Branding und Personalmarketing?\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div id=\"elementor-tab-content-1705\" class=\"elementor-tab-content elementor-clearfix\" data-active=\"\" data-indexkey=\"656cf249_4\">\r\n                <div class=\"wcf--inner--accrodion--body\">\r\n\t\t\t\t\t                    <div class=\"wcf--content\"><p><strong>Employer Branding<\/strong> ist die strategische Markenarbeit \u2013 Positionierung, EVP, Identit\u00e4t. <strong>Personalmarketing<\/strong> ist die operative Kommunikation \u2013 Stellenanzeigen, Recruiting-Kampagnen, Messeauftritte. Personalmarketing ohne Employer Branding ist Werbung ohne Marke. Employer Branding ohne Personalmarketing bleibt unsichtbar.<\/p><\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\t            <div class=\"elementor-accordion-item\">\r\n                <div id=\"elementor-tab-title-1706\" class=\"elementor-tab-title\" data-active=\"\" data-indexkey=\"656cf249_5\"                >\r\n\t\t\t\t                    <span class=\"elementor-accordion-icon elementor-accordion-icon-right\"\r\n                          aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t                                <span class=\"elementor-accordion-icon-closed\"><i class=\"arolax-theme arolax-wcf-icon icon-wcf-plus\"><\/i><\/span>\r\n                                <span class=\"elementor-accordion-icon-opened\"><i class=\"arolax-theme arolax-wcf-icon icon-wcf-minus\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t                <div class=\"elementor-accordion-title\" tabindex=\"0\">\r\n\t\t\t\t\t                        <span class=\"elementor-accordion-title-icon\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\tWas kostet ein Branding-Projekt bei quso. brands?\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div id=\"elementor-tab-content-1706\" class=\"elementor-tab-content elementor-clearfix\" data-active=\"\" data-indexkey=\"656cf249_5\">\r\n                <div class=\"wcf--inner--accrodion--body\">\r\n\t\t\t\t\t                    <div class=\"wcf--content\"><p>Die Kosten h\u00e4ngen vom Umfang ab. Ein Logo-Refresh liegt typischerweise bei 5.000\u201315.000 \u20ac, eine ganzheitliche Markenentwicklung im Mittelstand zwischen 25.000 \u20ac und 80.000 \u20ac, ein vollst\u00e4ndiges Rebranding mit Website und Kampagne zwischen 50.000 \u20ac und 150.000 \u20ac. Wir arbeiten mit Festpreisen pro Phase \u2013 ohne versteckte Kosten.<\/p><\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\t            <div class=\"elementor-accordion-item\">\r\n                <div id=\"elementor-tab-title-1707\" class=\"elementor-tab-title\" data-active=\"\" data-indexkey=\"656cf249_6\"                >\r\n\t\t\t\t                    <span class=\"elementor-accordion-icon elementor-accordion-icon-right\"\r\n                          aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t                                <span class=\"elementor-accordion-icon-closed\"><i class=\"arolax-theme arolax-wcf-icon icon-wcf-plus\"><\/i><\/span>\r\n                                <span class=\"elementor-accordion-icon-opened\"><i class=\"arolax-theme arolax-wcf-icon icon-wcf-minus\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t                <div class=\"elementor-accordion-title\" tabindex=\"0\">\r\n\t\t\t\t\t                        <span class=\"elementor-accordion-title-icon\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\tWie messe ich den Erfolg von Employer Branding?\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div id=\"elementor-tab-content-1707\" class=\"elementor-tab-content elementor-clearfix\" data-active=\"\" data-indexkey=\"656cf249_6\">\r\n                <div class=\"wcf--inner--accrodion--body\">\r\n\t\t\t\t\t                    <div class=\"wcf--content\"><p>Die wichtigsten KPIs sind <strong>Cost-per-Hire, Time-to-Hire, Bewerbungsqualit\u00e4t, Fluktuation und eNPS (Employee Net Promoter Score).<\/strong> Zus\u00e4tzlich helfen Reichweite und Engagement auf Karriere-Kan\u00e4len sowie Bewertungen auf Kununu und Glassdoor.<\/p><\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\t            <div class=\"elementor-accordion-item\">\r\n                <div id=\"elementor-tab-title-1708\" class=\"elementor-tab-title\" data-active=\"\" data-indexkey=\"656cf249_7\"                >\r\n\t\t\t\t                    <span class=\"elementor-accordion-icon elementor-accordion-icon-right\"\r\n                          aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t                                <span class=\"elementor-accordion-icon-closed\"><i class=\"arolax-theme arolax-wcf-icon icon-wcf-plus\"><\/i><\/span>\r\n                                <span class=\"elementor-accordion-icon-opened\"><i class=\"arolax-theme arolax-wcf-icon icon-wcf-minus\"><\/i><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t                <div class=\"elementor-accordion-title\" tabindex=\"0\">\r\n\t\t\t\t\t                        <span class=\"elementor-accordion-title-icon\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\tWann zeigen sich erste Ergebnisse?\t\t\t\t\t                <\/div>\r\n            <\/div>\r\n            <div id=\"elementor-tab-content-1708\" class=\"elementor-tab-content elementor-clearfix\" data-active=\"\" data-indexkey=\"656cf249_7\">\r\n                <div class=\"wcf--inner--accrodion--body\">\r\n\t\t\t\t\t                    <div class=\"wcf--content\"><p>Kampagnen-getriebene Effekte (mehr Bewerbungen, h\u00f6here Reichweite) sind oft schon nach <strong>8 bis 12 Wochen<\/strong> sichtbar. Strukturelle Verbesserungen (geringere Fluktuation, h\u00f6herer eNPS, bessere Kununu-Bewertungen) brauchen typischerweise <strong>9 bis 18 Monate<\/strong>, weil sie an internen Ver\u00e4nderungen h\u00e4ngen.<\/p><\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\t\t\t        <\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1cd425 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"b1cd425\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4acfa2a6 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"4acfa2a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h2 class=\"elementor-heading-title elementor-size-default\">Warum quso. brands?<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3632c5 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"5d3632c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t<p>Wenn ihr nach diesem Leitfaden \u00fcberlegt, ob quso. die richtige Branding-Agentur f\u00fcr euer Unternehmen sein k\u00f6nnte \u2013 das sind die Fakten:<\/p>\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4532022a e-grid e-con-full wcf-starter-animations-none e-con e-child\" data-id=\"4532022a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27488b9a e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"27488b9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-546fd4c6 elementor-widget elementor-widget-icon-box\" data-id=\"546fd4c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAusgezeichnet\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGerman Brand Award 2024 (Winner), German Brand Award 2023 (Gold), German Web Award 2022 (Gold)\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e51b061 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"2e51b061\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca87bba elementor-widget elementor-widget-icon-box\" data-id=\"2ca87bba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tErfahrung\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u00dcber 180 realisierte Markenprojekte \u2013 vom Familienunternehmen bis zum DOSB\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-667aca16 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"667aca16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34044675 elementor-widget elementor-widget-icon-box\" data-id=\"34044675\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t4,9 von 5 Sternen\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAus 40+ unabh\u00e4ngigen Bewertungen (Google, ProvenExpert, agenturtipp.de)\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bb5f7eb e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"1bb5f7eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3966fb22 elementor-widget elementor-widget-icon-box\" data-id=\"3966fb22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFull-Service unter einem Dach\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMarkenstrategie, Corporate Design, digitale Umsetzung und Workshops\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f07d853 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"1f07d853\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65ca3269 elementor-widget elementor-widget-icon-box\" data-id=\"65ca3269\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWerteorientierter <br>Ansatz\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tWir entwickeln Marken, die gut aussehen, gut klingen und Gutes bewirken\n\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40fda2ad e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"40fda2ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17f7af02 elementor-widget elementor-widget-icon-box\" data-id=\"17f7af02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tStandort K\u00f6ln, Reichweite Deutschland\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMit Kund:innen in NRW und bundesweit\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-303974dc e-con-full e-flex wcf-starter-animations-none e-con e-parent\" data-id=\"303974dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-119f8a72 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"119f8a72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-600c56b3 elementor-widget-mobile__width-inherit elementor-widget__width-initial wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-wcf--title\" data-id=\"600c56b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;data-duration&quot;:0.75,&quot;fade_animation_breakpoint&quot;:&quot;mobile&quot;,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;on-scroll&quot;:1,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;,&quot;fade_breakpoint_min_max&quot;:&quot;min&quot;}\" data-widget_type=\"wcf--title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-widget-container\"><h2 class=\"wcf--title\">Startet eure Arbeitgeber:innenmarke mit quso. brands<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5136772 elementor-widget-mobile_extra__width-inherit elementor-widget__width-initial wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"5136772\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t<p>Wenn ihr \u00fcberlegt, wie ihr eure Arbeitgeber:innenmarke 2026 sch\u00e4rfen wollt, lohnt ein erstes Gespr\u00e4ch. Wir schauen mit euch, wo ihr steht, was n\u00f6tig ist \u2013 und was nicht. Ohne Verkaufsdruck, aber mit klarer Einsch\u00e4tzung.<\/p>\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82fa81b e-grid e-con-full wcf-starter-animations-none e-con e-child\" data-id=\"82fa81b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b841c0 elementor-widget elementor-widget-wcf--button\" data-id=\"b841c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wcf__btn icon-position-after\">\r\n\t\t\t\t\t\t\t<a href=\"\/en\/kontakt\/\" class=\"wcf-btn-default btn-rollover-left\">\r\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"arolax-theme arolax-wcf-icon icon-wcf-arrow-right1\"><\/i>\t\t\t\t\tkreativtermin vereinbaren\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6c9fb4 elementor-widget elementor-widget-wcf--button\" data-id=\"b6c9fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wcf__btn icon-position-after\">\r\n\t\t\t\t\t\t\t<a href=\"\/en\/brands-stories\/employer-branding\/\" class=\"wcf-btn-default btn-rollover-left\">\r\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"arolax-theme arolax-wcf-icon icon-wcf-arrow-right1\"><\/i>\t\t\t\t\tmehr zu employer branding\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-831db34 elementor-widget elementor-widget-wcf--button\" data-id=\"831db34\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wcf__btn icon-position-after\">\r\n\t\t\t\t\t\t\t<a href=\"\/en\/strategy-digital\/recruiting\/\" class=\"wcf-btn-default btn-rollover-left\">\r\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"arolax-theme arolax-wcf-icon icon-wcf-arrow-right1\"><\/i>\t\t\t\t\trecruiting-leistungen\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Warum Employer Branding im Mittelstand 2026 wichtiger ist als je zuvor Der deutsche Mittelstand steht 2026 vor einer doppelten Herausforderung: Demografischer Wandel trifft auf ver\u00e4nderte Erwartungen einer neuen Generation. Wer heute keine starke Arbeitgeber:innenmarke hat, verliert nicht nur den Wettbewerb um Talente \u2013 sondern auch den um bestehende Mitarbeitende. Die gute Nachricht: Genau im Mittelstand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[72,75,74,73,77,76],"class_list":["post-12730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wissen","tag-arbeitgebermarke-aufbauen","tag-employer-branding-kosten","tag-employer-branding-strategie","tag-evp-entwickeln","tag-fachkraeftemangel-loesung","tag-recruiting-mittelstand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employer Branding im Mittelstand: Strategie, Ma\u00dfnahmen und Kosten 2026 - quso. brands<\/title>\n<meta name=\"description\" content=\"Employer Branding f\u00fcr den Mittelstand: So entwickeln Sie eine starke Arbeitgebermarke. 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